Pictured: Séura Foundation Series graphic with Align Lighted Mirror in background
Green Bay, WI (June 19, 2026) - Séura has introduced Foundation Series™, a new collection of commercial lighted mirrors designed to simplify specification and support efficient deployment across hospitality projects.
Built around standardized designs, the Foundation Series simplifies mirror specification across guestrooms and public spaces while helping project teams accelerate decision-making and improve execution.
The collection includes four architecturally inspired designs developed to provide a balance of design flexibility, specification efficiency, and project consistency.
Pictured: Séura Foundation Series mirrors: Align, Ledge, Veil, and Facet in a 2x2 grid
"Hospitality teams continue to look for solutions that balance design, performance, and project efficiency," said Melissa Olson, Vice President of Sales & Marketing at Séura. "Foundation Series was created to provide a straightforward specification path while delivering the quality and consistency our hospitality partners expect."
Key benefits of the Foundation Series include:
- Simplified specification through standardized configurations
- Faster quoting and project planning
- Predictable sourcing and availability
- Consistent deployment across rooms, floors, and properties
- Standardized solutions that support budget predictability
The launch reflects Séura's continued focus on supporting hospitality stakeholders with solutions that streamline project execution without compromising design quality. By reducing customization and configuration complexity, Foundation Series enables teams to move from specification to installation with greater speed and confidence.
Foundation Series is now available for hospitality and commercial projects throughout North America.
View the collection
About Séura
Founded in 2003, Séura (seer-ah) is the industry leader in premium lighted, decorative, and TV mirrors for hospitality and residential design. Headquartered in Green Bay, Wisconsin, Séura unites design, technology, and empathy to create mirrors that enhance well-being and human connection. Séura partners with the world’s leading hotel brands and designers to craft environments that help every guest feel confident, calm, and at home in their own reflection. For more information, visit seura.com.