Behind the Reflection
2026 Studio Series Design Contest
You're Invited.
Create a 24×36 lighted mirror and story that redefine the guest experience.
Winning design will be brought to life and featured.
Enter by December 15, 2025.
How to Enter
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Design
Download the templateCreate a 24×36 vertical lighted mirror concept that transforms the guest experience.
Show how light, shape, and detail come together to define the stay. -
Define
Narrative inspirationBring your design to life through story.
In 250 words or fewer, share the inspiration behind your mirror and how it elevates the guest’s moment of reflection. -
Enter
Submit your entryComplete your entry by December 15, 2025.
Upload your mirror design and narrative to officially enter the Studio Series.
Judging Criteria
Entries will be reviewed by a panel of Séura and industry design professionals. Each design will be evaluated (0–10 points per category) based on:
Uniqueness: Originality of concept, creativity in form and lighting integration, and how the design distinguishes itself within the hospitality mirror category.
Style: Alignment with current hospitality trends, visual harmony, and applicability for real-world hospitality spaces.
Narrative Connection: Strength of the story linking the designer’s journey to the mirror’s design intent.
Incentives
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Grand Prize
Designer receives custom-etched Lighted Mirror
$1000 gift card
Designer credit on all features -
First Finalist
$200 gift card
Professional renderings by Séura
Feature in digital lookbook & website
PR and social recognition -
Second Finalist
$200 gift card
Professional renderings by Séura
Feature in digital lookbook & website
PR and social recognition
From the Founder
Hospitality design is where light meets story. At Séura, we build mirrors; you build moments.
The Studio Design Series invites you to sketch the reflection you wish guests could step into and to share the why behind it. Send us your lighted mirror concept and a brief narrative about your journey. We’ll champion the winning design into production, celebrate the finalists, and showcase the work where it belongs: in front of your peers and the industry. I can’t wait to see how you turn light, line, and story into something unforgettable.
— Gretchen Gilbertson
Co-Founder & CEO, Séura