News

3 Proven Ways to Value Engineer Without Compromise

December 11, 2025

Discover three proven value-engineering strategies for hospitality procurement teams that reduce cost without compromising brand standards or guest experience. Learn how vendor consolidation, spec optimization, and hospitality-grade engineering lower project risk and total cost of ownership.

3 Proven Ways to Value Engineer Without Compromise

Séura Names Elissa Shatz as 2025 Rep of the Year

November 24, 2025

Green Bay, WI (November 24, 2025) - Séura is proud to announce Elissa Shatz of Evan Shatz Sales Associates (ESSA) as the 2025 Rep of the Year, honoring her leadership, strong...

Nate Stout, Elissa Shatz and Gretchen Gilbertson for 2025 Rep of the Year

Behind the Design: Jackie Hui Designing for the Guest Journey

November 6, 2025

For Lighting Designer Jackie Hui, every mirror is a design opportunity. Across multiple hospitality projects, including a new tech-forward hotel in Santa Clara, Hui has partnered with Séura to deliver mirror solutions that reflect his commitment to intuitive, high-impact design.

Behind the Design: Jackie Hui Designing for the Guest Journey

Séura Redefines Guest Experience and Emotional Design at BDNY 2025

October 27, 2025

At BDNY 2025, Séura will debut “A Mirror for Every Space. A Story in Every Reflection” with intentional design elements that redefine how lighted and decorative mirrors influence guest wellness, confidence, and emotional connection.

Séura hospitality mirrors in modern hotel lobby with soft lighting and neutral décor.

Séura and R&R Design Resources Partner to Redefine Hospitality Mirrors Beyond the Guestroom

October 20, 2025

Led by Rebecca Rotar, the Denver-based firm brings procurement expertise and creative insight to support hoteliers and designers in delivering better-lit, design-forward guest experiences.