Green Bay, WI, June 1, 2026 - Séura, a leader in premium lighted, decorative, and TV mirrors, announced the appointment of Alissa Landrum as Director of Hospitality Sales.
Landrum brings more than a decade of national sales leadership in the hospitality sector. She has a proven track record of driving revenue growth, developing brand programs, and building strong relationships with leading hotel brands and design firms. During her time at Summer Classics, she helped double sales while expanding key brand partnerships.
“Throughout my career, success in hospitality has always come down to strong partnerships and understanding the needs of each project. Séura has built a reputation for both innovation and reliability, and I’m excited to work closely with our customers to grow those relationships and deliver solutions that support their design and operational goals.” -Alissa Landrum
In this role, Landrum will lead Séura’s hospitality sales strategy, with a focus on new business development, account growth, and strengthening partnerships across the design, hotel ownership and procurement community. Her experience in hospitality, multifamily, and senior living provides a clear understanding of the full project lifecycle.
“Alissa brings deep industry expertise and a results-driven approach to building relationships and growing market share,” said Melissa Olson, VP Sales & Marketing at Séura. “She will play a key role in accelerating our momentum in hospitality.”
About Séura
Founded in 2003, Séura (seer-ah) is the industry leader in premium lighted, decorative, and TV mirrors for hospitality and residential design. Headquartered in Green Bay, Wisconsin, Séura unites design, technology, and empathy to create mirrors that enhance well-being and human connection. Séura partners with the world’s leading hotel brands and designers to craft environments that help every guest feel confident, calm, and at home in their own reflection. For more information, visit seura.com.