Green Bay, Wisconsin (August 27, 2025) - Séura Contract, the hospitality division of Séura, announced a new strategic partnership with WE Hospitality, a leading manufacturers’ representative agency serving the hospitality design community in Southern California and Nevada. The collaboration will expand Séura’s brand presence and provide designers, specifiers, and hotel groups with easier access to Séura’s lighted mirrors, decorative mirrors, and TV mirrors.
Through this partnership, WE Hospitality will leverage its extensive regional expertise and deep relationships across the hospitality industry to connect design and development teams with Séura’s innovative mirror solutions. The collaboration enables hoteliers to elevate guest experiences by incorporating Séura’s distinctive design-forward products across the entire project from guest rooms to public spaces.
Séura’s unique ability to globally source materials along with its assembly operations in Green Bay, Wisconsin ensures flexibility, uncompromising quality, and, in select cases, dramatically reduced lead times, providing a clear advantage for hospitality projects on tight schedules.
“We are thrilled to partner with WE Hospitality,” said Gretchen Gilbertson, CEO of Séura. “Their deep-rooted relationships and expertise in the Southern California and Nevada markets make them the ideal partner for showcasing Séura’s mirror innovations across hospitality environments. Together, we will help designers elevate guest experiences with timely, thoughtfully designed solutions throughout each property.”
“WE Hospitality is excited to represent Séura’s luxurious mirror offerings,” said Eric Worthington, Owner of WE Hospitality. “Our clients expect excellence at every turn, and Séura’s unique ability to deliver high-quality products that are sourced globally or assembled domestically with reduced lead times is a clear advantage. We look forward to bringing these transformative design elements to our hospitality partners throughout Southern California and Nevada.”
About Séura
Founded in 2003, Séura (seer-ah) is a U.S.-based designer and manufacturer of lighted mirrors, decorative mirrors, and TV mirrors for hospitality and residential spaces. Headquartered in Green Bay, Wisconsin, Séura combines technology and design to deliver elegant, innovative solutions that enhance the hospitality experience. With the ability to globally source materials and assemble products domestically, Séura provides flexibility and value-added approach essential for today’s fast-paced hospitality projects. Learn more at contract.seura.com.
About WE Hospitality
WE Hospitality is an independent manufacturers’ representative agency with over 30 years of experience serving the hospitality, restaurant, commercial, and senior living sectors. Headquartered in Southern California and Las Vegas, the firm collaborates closely with interior designers, ownership groups, and procurement teams to deliver high-quality products and creative solutions from concept through installation. Representing a curated portfolio of premier brands, WE Hospitality is known for its trusted expertise and commitment to elevating every project. Learn more at we-hospitality.com.
Media Contact: Melissa Olson, Marketing Director, melissaol@seura.com
A media kit including images and logo for press use is available for download here.